Cohort Consulting: Prospective Client FAQ
How is this different from hiring a CRO consultant?
A CRO consultant optimizes what exists. We question whether it should exist at all. Our work sits upstream of execution — we identify the structural revenue problem before you spend six figures trying to fix symptoms. Most clients come to us after the CRO consultant's playbook stopped working.
What does the $75K actually buy me?
90 days of diagnostic work culminating in a revenue architecture recommendation you can act on immediately. Deliverables include stakeholder interviews, market analysis, competitive positioning review, and a final brief with specific next steps. You're buying clarity and a decision framework, not a 200-page deck that sits in a drawer.
What if we figure out the answers in week 3 — do we get a refund?
No. The fee covers the engagement, not a specific number of hours or pages. If we reach clarity faster, that's a feature. We'll use remaining time to stress-test the conclusion and prepare you for execution. Early answers are rare — usually they indicate you knew the answer and needed external validation to act.
How much of our team's time will this take?
Plan for 4-6 hours per week from your executive sponsor, plus one-hour interviews with 8-12 stakeholders across the engagement. We handle scheduling and synthesis. Your team's job is to show up prepared and answer honestly — not to produce materials for us.
Who actually does the work — partners or junior staff?
Partners run every engagement. We don't have junior staff. The person in the pitch is the person doing the analysis and writing the recommendation. This is why we limit active engagements and why our fees reflect senior attention, not leveraged hours.
What if the recommendation is something we already considered?
Then we'll tell you why it failed the first time and what's different now. Often the right answer was on the table but lacked organizational buy-in or timing. Our job isn't novelty — it's giving you the confidence and evidence to commit. Validation of a known option is still valuable output.
Do you ever do hourly or retainer instead of fixed fee?
No. Fixed-fee, fixed-scope keeps us aligned. Hourly incentivizes length over insight. Retainers create dependency. We want you to act on our recommendation and not need us — that's the measure of success. If you need ongoing advisory, we can discuss that after the engagement concludes.
What happens after the 90 days?
You get the recommendation and you execute it. We don't do implementation, but we'll tell you who does if you need outside help. Some clients engage us again 12-18 months later when the business evolves. Most don't need to — which is the point.
Have you worked in our industry?
Maybe. We've worked across B2B SaaS, professional services, fintech, healthcare technology, and industrial manufacturing. But industry expertise is overrated for this work — revenue architecture problems are structural, not sector-specific. We learn your business; you don't need us to already know it.
Can you share specific client outcomes?
Under NDA, yes, in general terms during our initial conversation. Publicly, no. Our clients value discretion, and most don't want competitors knowing they engaged outside help. We can provide references who've agreed to speak with serious prospects.
What if we change our mind mid-engagement?
You can terminate with 14 days' notice. No refund for work completed, but we won't invoice for remaining phases. This has happened twice in eight years — both times because of M&A activity that changed the strategic context. We don't hold clients hostage to a scope that stops making sense.
Do you sign NDAs?
Yes, standard mutual NDAs before any substantive conversation. We'll sign yours or provide ours — they're functionally identical. Confidentiality is baseline, not negotiable. We handle sensitive information for every client and treat it accordingly.