Lumen Analytics

Finally know which campaigns actually drive pipeline.

Unified multi-touch attribution that gives your CFO the confident answer they've been asking for.

The Reality Today

Your marketing data lives in 8+ tools.
None of them agree.

Salesforce

HubSpot

Google Ads

Meta Ads

Segment CDP

Marketo

Your Spreadsheet

Last-click attribution is lying to you. Your best brand campaigns get zero credit while bottom-funnel retargeting takes it all.

The CFO asks "What's working?" You pull 4 reports, spend 6 hours reconciling, and still can't give a confident answer.

Budget decisions are gut feel. You're allocating millions based on incomplete data and platform-reported metrics that double-count everything.

The Lumen Approach

One model. Every touchpoint. Real attribution.

Ad Platforms

→

CRM Data

→

Lumen AI Engine

Multi-touch attribution model

→

CDP Events

→

True Pipeline Attribution

Lumen ingests your first-party CRM data, ad platform conversions, and CDP behavioral signals—then applies machine learning to identify which touchpoints actually influenced closed-won deals, not just who clicked last.

Proven Outcomes

What happens when you can finally see what works

27%

Average pipeline lift in Q1

Across Fortune 500 CPG customers

$2.4M

Budget reallocated per quarter

From underperforming to high-impact channels

73%

Faster reporting cycles

From weeks to hours for board-ready attribution

The Reallocation Effect

Most teams reallocate 20-30% of spend within 90 days

Pipeline Efficiency: Before vs. After Lumen

Before Lumen

$1.00 → $4.20 pipeline

After Lumen

$1.00 → $6.80 pipeline

62%

Higher ROI on brand campaigns

When properly attributed to pipeline influence

8

Weeks to full deployment

Including historical data backfill

Enterprise Ready

Built for Fortune 500 security requirements

🛡️

SOC 2

Type II Certified

🔐

GDPR

Compliant

🏛️

CCPA

Compliant

☁️

SSO

SAML 2.0

End-to-end encryption for all data in transit and at rest (AES-256)

Role-based access control with audit logging for compliance

Data residency options for EU and US hosted deployments

Annual third-party penetration testing and security audits

"

For the first time in my career, I walked into a board meeting with attribution data I actually trusted. We identified $3.2M in wasted spend within 60 days and reallocated it to channels that were quietly driving 40% of our pipeline. The CFO finally stopped asking 'but what's really working?'

Sarah Chen VP of Demand Generation Global Beverage Company (Fortune 100)

Next Step

See your attribution blind spots in 30 minutes

We'll connect to your existing stack and show you exactly where your current model is misattributing pipeline.

Book Your Demo

30-min live walkthrough

No commitment required

Custom to your stack