FOREMAN OS

The operating system for residential construction

Job management, subcontractor coordination, and client communication—built for general contractors who run 10-100 projects at a time.

Series A $15M raise

Pre-money $80M valuation

ARR $2.3M

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The Problem

A $400B industry run on email and spreadsheets

Residential construction is the last major industry without a dominant software platform. Every GC we've met manages projects across 4-7 disconnected tools: spreadsheets for budgets, texts for subs, email for clients, paper for permits.

The average GC loses 8 hours/week to coordination overhead

73% of project delays stem from miscommunication

Client disputes cost $12K per project on average

$400B

US residential construction

330K

GCs with 5+ employees

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The Insight

The tablet changed everything—now software can meet GCs where they work

Three years ago, fewer than 20% of residential job sites had a connected device. Today it's 78%. Every GC has an iPad in their truck. The infrastructure moment arrived—but the software hasn't caught up.

Commercial construction has Procore. Residential construction has nothing purpose-built. We're building the system of record for the other half of the industry.

78%

of GCs now have a tablet on every job site

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The Product

Three screens that run your entire operation

Job Dashboard

All 47 jobs. One view. Real-time budget tracking, schedule status, and flagged issues surfaced automatically.

Sub Portal

Subs get their own login. They confirm schedules, upload photos, submit invoices. No more texting.

Client View

Homeowners see progress photos, approve change orders, and track timeline. Fewer calls. Happier clients.

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Traction

$2.3M ARR—up from $400K twelve months ago

$2.3M

Annual recurring revenue

11%

Month-over-month growth

142

Paying customers

$16K

Average contract value

122%

Net dollar retention

1.4

Magic number

All revenue founder-led. Current sales velocity: $25K MRR added per month with zero SDRs.

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Retention

122% NDR: customers expand faster than they churn

Our customers add seats and projects over time. The average account that started at $12K ACV is now paying $18K. Gross churn is under 4% annually—once Foreman OS is in, it stays in.

Q1 2023

134%

Q2 2023

128%

Q3 2023

119%

Q4 2023

112%

Cohort revenue as % of starting revenue after 12 months. Q4 cohort still maturing.

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Go-to-Market

From founder-led to scalable outbound

We've proven the motion. Every deal has come through direct outreach and referrals. Now we're ready to build the team.

Today

Founder-led sales

$25K MRR/month. 142 customers closed by founders. Deep understanding of buyer and sale.

Q4 2024

First SDR team

3 SDRs + 1 AE. Playbook documented. Target: $75K MRR/month by Q1 2025.

2025

Regional expansion

10-person sales team. Texas and Florida focus. $200K MRR/month run rate.

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Competitive Position

Built for residential. Not adapted from commercial.

Procore serves enterprise commercial contractors. Buildertrend targets custom home builders. JobTread is estimating-first. None are built for the high-volume residential GC running 20-100 simultaneous projects.

Built for residential GCs

✓ Core focus

Commercial-first

Custom homes

Sub portal included

✓ Free for subs

$500/sub/yr

Limited

Client communication

✓ Native app

Add-on module

Basic portal

Mobile-first UX

✓ iPad-native

Desktop-first

Responsive

Time to value

✓ 2 weeks

3-6 months

4-8 weeks

ACV

$16K

$85K+

$8K

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Unit Economics

81% gross margin. 9-month payback.

$16K

Average ACV

81%

Gross margin

$4.2K

CAC (blended)

$52K

LTV (4-yr, 122% NDR)

LTV:CAC ratio of 12:1 at current efficiency

Pricing: $299/mo base + $49/active project

Expansion revenue from project volume, not upsells

9

Month payback

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The Plan

$15M to reach $10M ARR and Series B readiness

24-month runway. Clear milestones. Capital deployed across three priorities.

$7M

Sales & Marketing

Build 10-person sales team. Launch SDR motion Q4. Expand to Texas and Florida. Target: 400 customers by month 24.

$5.5M

Engineering

Grow from 4 to 14 engineers. Ship payments, estimating, and permitting modules. Mobile parity with web.

$2.5M

Operations

Customer success team (4 people). Implementation playbook. Support coverage for 400+ accounts.

$10M

ARR target (month 24)

400

Customer target

35

Team size

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The Team

8 people. Ex-Procore. Ex-Toast. Built for this.

We've built vertical SaaS before. We know construction. And we've assembled a team that can scale from Series A to IPO.

MR

Marcus Rodriguez

CEO & Co-founder

Ex-Procore (PM Lead, 5 yrs). Third-gen GC family.

SK

Sarah Kim

CTO & Co-founder

Ex-Toast (Eng Director). Built restaurant payments.

JT

James Torres

Head of Product

Ex-Procore (Sr PM). Led subcontractor product.

AP

Anika Patel

Head of Engineering

Ex-Stripe. Scaled teams 5→50.

DW

David Wu

Senior Engineer

Ex-Figma. Mobile-first specialist.

RL

Rachel Liu

Senior Engineer

Ex-Toast. Payments infrastructure.

CM

Carlos Martinez

Customer Success

Ex-Buildertrend. 200+ implementations.

EN

Emily Nguyen

Operations

Ex-Opendoor. Scaled ops 10→200.

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The Ask

$15M Series A at $80M pre-money

$15M

We're raising from partners who understand vertical SaaS and have conviction in the residential construction opportunity. We're looking for a lead who will take a board seat and help us build the sales organization.

Pre-money valuation $80M

Round size $15M

Post-money $95M

Dilution 15.8%

Use of proceeds 24 months runway

Target close Q3 2024

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The Vision

The system of record for residential building

Every permit. Every payment. Every punch list. When a home gets built in America, Foreman OS should be the platform that coordinates it—connecting the GC, the subs, the client, and the supply chain in one system.

That's a $4B software market. We're building the company to own it.

Schedule a conversation

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