Lighthouse Studio

Paid acquisition + lifecycle.
That's it. That's the whole thing.

"We don't do websites, PR, or brand strategy. We do the work that shows up in your P&L by day 30."

Who we work with

D2C brands in the messy middle—
past product-market fit, hungry to scale.

$5M – $50M annual revenue

Primary Beauty & Skincare

Primary Supplements

Primary Apparel

What we do

Three services. Nothing more.

01

Paid Social Scaling

Meta and TikTok, managed by people who've spent $100M+ combined. Weekly creative testing, daily optimization, transparent reporting.

02

Lifecycle (Email + SMS)

Klaviyo flows that actually convert. Campaigns that feel like a friend, not a robot. We own your retention number.

03

Performance Creative

UGC, statics, and video ads built for thumb-stopping. New concepts every week—because one winning ad isn't a strategy.

How we work

From kickoff to live in 14 days.
Then we never stop iterating.

Week 1

Deep Dive Sprint

Audit everything. Interview your team. Map the funnel. Build the 90-day roadmap.

Week 2

Launch

First campaigns go live. Flows rebuilt. Creative in rotation. You see numbers, not decks.

Week 3+

Weekly Refresh

New creative every 7 days. Weekly performance calls. Monthly strategy recalibration.

Quarterly

Strategy Sprint

Bigger-picture planning. Channel mix. New experiments. Where are we going next?

7

Days between creative refreshes. Because what worked last month is already fatiguing.

An opinion

Full-service agencies are where focus goes to die.

We've seen it a hundred times: brands hire a 50-person agency that "does everything" and ends up doing nothing well. Your paid acquisition gets handed to a junior. Your emails are an afterthought. You're paying for overhead, not outcomes.

✕ No websites

✕ No PR

✕ No SEO

✕ No "brand strategy"

Case Proof

Bloom Skincare

Clean skincare brand stuck at $8M. Previous agency was running the same three ads for six months. Email list of 180K subscribers generating almost nothing.

We rebuilt their Meta account structure, launched a weekly UGC program, and overhauled all 12 Klaviyo flows. Results measured at day 90:

ROAS Before 1.8x

→

ROAS After 3.2x

Email Revenue 9%

→

Email Revenue 31%

90 days from kickoff

Case Proof

Ridge Apparel

Premium basics brand doing $22M, but CAC had crept up 40% YoY. Founder was about to cut ad spend entirely and "focus on organic."

We diversified into TikTok (previously 0% of spend), rebuilt their creative testing framework, and launched a post-purchase SMS program that recovered 22% of at-risk customers.

CAC Before $67

→

CAC After $41

LTV:CAC Before 2.1

→

LTV:CAC After 3.8

120 days from kickoff

The Team

Small team. Senior people.
No one's learning on your dime.

12 People total

8 Avg. years experience

$2B+ GMV managed (combined)

Most of us came from in-house roles at Shopify Plus brands. We've sat in your seat. We know what it's like to have an agency ghost you when ROAS tanks.

Next Step

Let's see if we're a fit.

30-minute call. No pitch deck, no pressure. We'll ask about your numbers, your goals, and your current pain points. If there's a fit, we'll tell you. If not, we'll say that too.

Schedule a Fit Call

Usually book within 48 hours

Paid acquisition + lifecycle.That's it. That's the whole thing.

Who we work with

D2C brands in the messy middle—past product-market fit, hungry to scale.

What we do

Three services. Nothing more.

How we work

From kickoff to live in 14 days.Then we never stop iterating.

An opinion

Full-service agencies are where focus goes to die.

Case Proof

Bloom Skincare

Case Proof

Ridge Apparel

The Team

Small team. Senior people.No one's learning on your dime.

Next Step

Let's see if we're a fit.

Paid acquisition + lifecycle.
That's it. That's the whole thing.

D2C brands in the messy middle—
past product-market fit, hungry to scale.

From kickoff to live in 14 days.
Then we never stop iterating.

Small team. Senior people.
No one's learning on your dime.